Ronen is known around the world for being an innovator as he developed and sells many digital pest control solutions that are disruptive to our market. His pest control service business operates from Israel and is market leader in the country with almost 200 strong staff. How this large market leader reacts to covid is extremely interesting. Israel is know for its innovations and flexibility since always and Ronen has delivered nothing less. In the interview Ronen talks about Disinfection and how investing into digital technology was the best risk he took. The way he does it is surely very different to what might be standard in Europe, but surely a huge inspiration as in our eyes many more should look at how highly innovative companies like his act in the pest control domain.